Measurement

The campaign results will be measured using various Analytics tools dependent on the respective social media and online platforms used. Sephora will use engagement, share of voice and conversion to measure the ROI of the campaign.

 

1. Engagement will be measured by:

- Likes

- Comments

- Follows

- Visits to Sephora.com

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2. Share of voice will be measured by:

- Retweets

- Reposts

- Shares

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3. Conversions will be measured by: 

- Increased purchases online (from #MySephora contest webpage) and in-store (from interactive #MySephora photo booth)

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