Welcome to the #MySephora Social Media Marketing Plan!
This plan consists of 9 aspects:
1. Company Overview - brief company history and key information
2. Situation Analysis – SWOT analysis proving key information in to opportunities for improved brand awareness
3. Objectives and Goals – strategic social media campaign goals that will yield profitable ROI.
4. Target Market Insights – a customer analysis segmented psychographically, geographically and demographically along with an outline of Sephora's ideal buyer persona
5. Marketing Mix - summary of the four P's (product, price, place and promotion) and how Sephora uses them for brand cohesion
6. Social Media Strategy - overview of the brand's most effective social media platforms and its uses
7. Experience Strategy – summary of the overall brand experience customers will have with the #MySephora campaign
8. Activation – discussion of the two phase execution of the #MySephora social campaign
9. Measurement – how Sephora will track its brand's progress through engagement, share of voice and conversion metrics.
Created by: Ashley Andrews